Why should you sell SNAP-Eligible Food Items, and why online?
Many of us prefer to shop online, whether to satisfy our stress baking tendencies at 3 am or just for the convenience of social distancing. Being able to purchase foods online and have them delivered to your doorstep can make our lives easier for many reasons.
The importance of keeping people safe
Around 43 million individuals receive Supplemental Nutrition Assistance Program benefits, but how often they can utilize those benefits will depend on government policy and technology. This means that unlike most of us who get our food delivered, they have to walk the aisles and increase the possibility of being exposed to COVID.
Many people get SNAP benefits on a monthly basis, but due to their conditions, they are unable to use them properly. Whether they suffer from chronic health conditions or were isolated for two weeks due to COVID… using SNAP benefits at a physical store can be quite a stretch. Adding online SNAP shopping possibilities can help everyone stay safe. There are some stores that allow online shopping with the SNAP EBT cards by allowing people to swipe their benefit cards when the order has been delivered. But, these kinds of stores are rare to find.
Expanding your customer base
As a store owner, you can look at this from a different perspective. By allowing SNAP purchases online, you will have a more significant customer base. From an outside point of view, your reputation will surely increase considering how rare this is and thus bring you more customers. Allowing people to purchase food online through their SNAP benefits will go a long way. It’s also the easiest way to follow social distancing guidelines, which is very important during COVID times. With that said, your website needs to differentiate between SNAP-eligible foods and everything else. The transactions should be split, meaning that people can choose to pay with their SNAP card (if they choose appropriate items) and other payment forms.
The only obstacle SNAP online payments pose is that they cannot be used to pay delivery fees. Some stores offer free shipping costs if customers add enough qualifying items to the order. However, considering the benefits that you, as the store owner, would get by allowing online SNAP payments, that is a minor issue to deal with.