MVP (Minimum Viable Product) is a development technique where a company launches the most basic version of its product, with minimal but must-have features that define its value proposition. As the consumers start using this new product, the company can observe their behavior. This is the simplest way to collect the maximum amount of validated learning; since seeing what customers would do with the product is a lot more reliable than just asking them what they would do.

Creating an MVP

Before a business can initiate an idea and embark upon a Minimum Viable Product development process, it needs to make sure that it fulfills the users’ needs. What kind of value and features will your product offer to its users? What kind of benefits can they expect, and why should they even purchase it? This kind of research can be conducted in many different ways, one of the most common being surveys. The more information your business has, the higher the chances of success. Keep in mind that the first thing users will notice is the product’s design, so that is what you should pay attention to during the MVP development. Try looking at the product from the consumer’s perspective!

When to launch your MVP?

Once you’ve made a decision on your product’s main features and have researched the needs of the market, you can launch the MVP. With that said, you should always keep in mind that an MVP is not supposed to be just a lower-quality final product. Instead, it is a product that will fulfill customers’ needs; it should be easy to use, engaging, and suitable for your consumers.

What are the advantages of an MVP product?

From allowing you to minimize developing costs to helping you build the customer fans, MVP is an essential part of every business. It allows you to learn from your mistakes quickly, and often the MVP approach will be a much cheaper option when talking about manufacturing and design costs. These savings will be very important in the early stages of a start-up. However, MVP does require a lot of upfront work to give you reliable customer feedback. If you have no time to spare, we will develop your MVP products with core functionalities that solve your specific problem and satisfy early adopters without having to invest large amounts of money.