Benjamin’s Pharmacy & Surgical e-commerce: Bridging gaps — changing lives
As the COVID-19 pandemic pushed the world into lockdowns and restrictions, it became evident that an online presence for businesses was no longer a luxury but a necessity. Our client has realized the profound impact of not having one during these times.
Investing in e-commerce was a natural response to the changing needs of the society, especially the economically vulnerable WIC beneficiaries. These are often mothers with children who face challenges in accessing essential products like baby formula, diapers, supplements, and more. The conventional ordering over the phone strained both customers and the Benjamin Pharmacy team.